Alex Misseri

Chairperson

Alex has been devoted to building digital businesses and experiences for the past 13 years. First in Shanghai, where he founded an eCommerce startup, grew the online revenues of a female fashion group and built the omnichannel commerce practice of a global digital agency. He then moved to Hong Kong to head up the digital transformation of Bluebell, a distributor of premium and luxury brands in Asia. In this role, Alex designed the digital strategy of the group and supported its local business units in the development of the skills and ecosystem required to increase the online presence and sales of their brands. Alex was looking for an opportunity to put his experience at the service of a cause and an organisation he cared about. Being a father of three, Alex is moved by the stories of all the domestic workers, including his, whose children are raised by their parents back at home. So when he met Marie (Uplifters’ Founder), they instantly saw the opportunity to put his digital skills at the service of Uplifters’ growth.